BORINO Rebrand
Builds
borinofizz.com ↗A Hamburg fermented botanical aperitif. I did the rebrand: strategy, pitch deck, and the sales material their team takes into restaurants and bars.
The interesting problem was register. It's sold into Spitzengastronomie, where casual reads as cheap. Most of the work was finding the version of the voice that survives in all rooms.
More details coming soon.