Stuff that I am (or was) building.

The Graveyard

Startups I killed. Each one taught me something.

BridetyAn OS for bridal shops2021–2022NAVVELKnowledge base of academic frameworksAugmateAgent marketplace2024StoryStackSource of truth for product × marketing × sales2024–2025Huble AgencyBrand agency2020–2022

Builds

Things that shipped, grew, or still exist.

Impossible FounderStartup Factory Hamburg — EXIST programmeSTART HamburgStudent × startup ecosystem, zero to one2022–2023BORINO RebrandBotanical aperitif — brand strategyStadium POSThe first thing I ever built2018Firefighter TechDrone unit & incident command software

Research & Academic

Papers, models, and university projects.

Branding × Startup FundingBachelor's thesis — 10,000 startupsAirbus Portfolio ModelClient portfolio valuationSpikes / Neuroscience Brand ValuationDeloitte — Excitement PointsWempe RebrandIdentity via Carl Jung archetypes