Branding × Startup Funding

Research & Academic · Bachelor's Thesis

Researched ~10,000 European startups using PitchBook and Crunchbase to understand the impact of branding on funding success.

Built a cockpit of brand factors that predict startup success — looking for brand value metrics beyond discounted cash flows. Because for startups, DCFs don't make sense. There need to be factors that contribute to brand value that are not money.

One of the things I'm most proud of.

More details coming soon.